The Evolution of PowerStation

PowerStation is my one font that specifically evolved from a prior design assignment. I had been tasked with designing signage for Hershey’s Times Square flagship store. The signage needed to be designed in the spirit of a retro future-machine, à la Jules Verne or other Victorian “Steam Punk” aesthetic. So I came up with the following sketches in which I combined various lettering and type styles:

In the tighter version I designed the word “Hershey” to have a feeling of faceted letters, similar to what you might see on an old theater marquee:

Ever since I first became aware of them I’ve been faxcinated by the tactile qualities of these extruded plastic letterforms, and how they reminded me of candy. I’ve always thought there was something “delicious” about them.

So it seemed entirely appropriate to me that the word Hershey should be rendered that way, giving it a chunky, almost chocolatebar-like flavor. Note that in the final signage we needed to change the lettering of the word “Chocolateworks” to read “Chocolate Machine”.

I loved how my art turned out, especially the word “Hershey”. After this job was over it occured to me that I wasn’t aware of any fonts that successfully captured that particular faceted look. So I thought I’d try and see if I could make that work as a typeface:

I started sketching out various letters to see if it could be viable. As the font developed and it's strong industrial and moderne qualities became more apparent, I decided to name it "PowerStation".

As I developed PowerStation, it evolved from the one version I had adapted from the Hershey’s assignment into four different versions. These I decided to call Block, Wedge, Solid, and Outline. Then I thought I'd expand those into another four “Wide” versions. Now I had a family of eight different fonts.

But I guess I wasn’t able to leave well enough alone. Why not provide the added ability to set PowerStation in two colors? So I took the basic four faceted versions of PowerStation (Block, Block Wide, Wedge, and Wedge Wide) and broke each of them down into two separate fonts which, if set on separate layers, could provide 2 color typesetting. The solid “base” of the letters would be formed by setting the “Low” version of the font, and the facted part of the letter would be formed by setting the “High” version of the font on a layer directly above the “Low” version.

In other words a two color version of PowerStation Wedge could be achieved by setting PowerStation Wedge High over the same copy which would be set in PowerStation Wedge Low, and applying different colors to each layer.

Setting words like this in two colors can provide richness and variation when used imaginatively.

Some time after the release of PowerStation I discovered the next step in its evolution—that you didn’t have to be limited to two color typesetting with this font. I found that by combining the various PowerStation fonts in different ways one could set this font in three colors as well. The instructions for doing that may be a little long for this article, so if you’d like to see what’s involved with that, you can download the free PowerStation User Manual.

I originally created the serigraph above to celebrate the release of PowerStation. The signed and numbered edition is limited to 100 copies, and there are still some left. Click HERE to find out more about this offer.

License the PowerStation fonts HERE .

Purchase the PowerStation Serigraph HERE.

COMMENTS WELCOME! 

Writing Dracula: An Anniversary Edition

Back in 2009 I designed graphics for a pen and business card set for a company named Acme Studios based in Hawaii. I called the design “QWERTY” because I based it on old typewriter keys and the QWERTY keyboard (still in use today on everyone’s computers and phones).

Last year Acme contacted me to see if I’d be interested in designing a logo for “Dracula”. This wasn’t to be Dracula the Movie, or even Dracula the TV show—it was to be for Dracula the Pen. Acme had been contacted by the estate of Bram Stoker to create a limited edition pen set to commemorate in 2012 the 100th anniversary of the death of the author/creator of Dracula, and unacknowledged father of the present day Vampire Empire. It was one of the few times Acme had gone to an outside designer with an assignment—most of the pens created for Acme (like QWERTY) are designer generated ideas. This Dracula logo would be used on the pen itself, and all the packaging—which was to be quite elaborate.

With some projects I start out by creating many small rough pencil sketches to try to discover how I want to solve a problem. Somehow with this project I knew from the start what I wanted to do. In my head I had eliminated all the hackneyed and clichéd solutions that one would come to expect for such a logo. I decided that I wanted to start out with a sort of black-letter, gothic form as a base, and then transform it into something that would communicate what I thought of as a sort of “decayed elegance”. So I just started drawing:

For some reason I stopped before completing the word (guess I knew what another “a” would look like). But I liked a lot of what I was seeing and expanded it into my next rough. This one was a lot more fluid, and I really liked where it was going:

What had started out with gothic, black-letter forms, was turning into something else—but I wasn't sure how to define it:

Then, using that pencil rough as a base, I started inking over it on an overlay to start to work out and refine the weights and forms:

After scanning the inked version, I placed it in Adobe Illustrator as a template, and started creating the final art. As you can see, I ended up deviating from my inking in several places:

Finally, I was pleased with what I had done . . . I felt it had that feeling of “decayed elegance” that I had been striving for. I rendered it in blood-red against a black background then presented the final art to Acme, who in turn presented it to the Stoker estate. It was approved without a hitch:

Acme will be releasing this pen set this year in time for Halloween. It will be in a limited edition of 999 fountain pens with blood-red ink and an interchangeable rollerball option. The pen will lay within a coffin shaped box together with a bottle of blood-red ink, and a red rollerball refill:

And the entire set is encased in what appears to be a bound edition of Dracula:

The set will retail for $500 and will be availabe through ACME Studio retailers.

COMMENTS WELCOME!

Update: Terry Chouinard Got Your Help!

I'm very pleased to report that Mr. Chouinard achieved his Kickstarter goal. Those who've invested $35 or more can choose from among the prints by 15 different artists—myself included–to receive as one of the perks for being a contributor. See Terry's Kickstarter page for details. I'm also pleased to report that Terry will make available to me 100 beautifully printed 18" x 24" letterpress copies of my "Wonderful World" artwork, below, which I will sign and make available as soon as the ink dries. So even if you missed being a contributor to his campaign you can still obtain a copy of that print. If you'd like to reserve one, send me an email and I'll be sure to set one aside for you. Thanks!

Terry Chouinard Needs Your Help!

Terry Chouinard is a master letterpress printer. Letterpress printing is a craft that is slowly disappearing, but there are still some great practitioners out there keeping it alive. Mr. Chouinard has invented a device that will greatly enhance their ability to keep ink colors accurate and consistent throughout a print run—no matter how big or small. One of his followers wrote a really nice piece describing what he's done on her blog Quince & Quire. He's looking for small investors to be able to make his "Ink Dial" a reality—and has posted it on Kickstarter. Terry asked me to donate a piece of art so that he could offer a signed, limited edition, letterpress version of it as a reward to investors, and I gladly offered my piece "Wonderful World". For an investment of as little as $35 a beautiful hand-printed 18" x 24" letterpress version of this art could be yours.

There are 14 other artists who have committed art to Terry to try to help him get his Ink Dial off the ground. Please check out this very worthy project. The more you donate the more prints you could be rewarded with by the likes of Marian Bantjes, Andrew Byrom, Paul Shaw and Jack Unruh. His deadline on Kickstarter is coming up soon—take a look and see if you don't want to support this very worthy project.

Signed Prints Available on Illogator

I have 7 different signed prints available for purchase on the Illogator website. They range from silkscreens to giclées, to lithographs. There are 2 different silkscreens that I did to promote my fonts Metroscript and PowerStation. The giclées include work I did for two musical groups—the "Squirrel Nut Zippers" and the "Blue Hawaiians", plus a design I did of the Tribeca Film Festival. The lithographs include a print of the signage I did for "Le Train Bleu" restaurant for NYC's Bloomingdales, and a press proof of my first album cover design for KISS – "Rock and Roll Over". The press proofs from 1976 I recently found tucked away in storage, and are in the same condition as they day I received them for approval of color—they're absolutely mint. I've decided to sign and sell a few of them and keep the rest.