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Ed Benguiat

Is Steinweiss Your Type? Pre-Valentine's Sale!

R U My Type? Mark your iCals! The Steinweiss Script 20% off sale will begin on Tuesday, February 8th.

Steinweiss is the perfect type for helping to pull you out of your shell, and getting you to express your most heartfelt sentiments.

Available in Bold, Medium and Light, or all together as a loving Family.

Just go to MyFonts on (or after) February 8th to hook up.

If you'd like to cozy up and get more familiar with Steinweiss before jumping into a serious relationship, read Steven Heller's recent Imprint article. Steinweiss Script also features prominently in the lovingly composed interview I just did for Creative Characters.

Steinweiss Script - Just Released!

We're very proud to be able to finally announce the release on MyFonts of The Steinweiss Script Family. We've described these fonts briefly in the last two postings (scroll down) but, to reiterate, this family is made up of three weights—a Light, a Mediuim and a Bold. Within each of the three weights, through advanced OpenType features, a user has the ability to access three distinct variations: Simple, Fancy, and Titling. Rather than trying to describe them again, I've provided an image that demonstrates what they are:

I began designing this font with just the larger caps and taller ascenders/descenders, but in the end felt that giving user's these options would add usefulness to the font. These variations make Steinweiss Script accessible not just for headlines, but for applications where vertical space might be an issue,  and also for longer passages of text.

To help users understand how to be able to access these features (and also to show off the font) I created "The Steinweiss Script User's Guide" in PDF form (1.2 MB download). I've also created an "Incomplete" character showing to give somewhat of an idea of what's in the font:

Steinweiss Script is available on MyFonts and FontShop either as a family of all three weights, or each of the weights can be licensed individually.

As always, we'd love to hear your comments about this font!

Steinweiss Script - Design and Art: Michael Doret - after Alex Steinweiss Steinweiss Script - OpenType Programming: Patrick Griffin/Canada Type

Steinweiss Script Update: Release Date Set

Head's up everybody! I've just set the release date for the Steinweiss Script Family for Tuesday, November 9th. It will be available only on MyFonts—at least initially. And I'll be running an introductory sale at a 20% discount. For a good preview of what's in the font and how it's OpenType features work you can download "The Steinweiss Script User's Guide" (about 1.2 MB).

"Steinweiss Script"...Soon to be Released

Back in the summer of 2009 I was contacted by Josh Baker at Taschen Publishing about doing some work on the huge commemorative edition they were putting together on the work of Alex Steinweiss. For those of you who are not familiar with that name, Mr. Steinweiss is considered to be the inventor of the album cover as we have come to know it—as a kind of mini-poster with graphics relating to the musical content of the album. He produced hundreds of covers for 78 RPM albums between the late 1930s and the late 1940s. Of course I was thrilled to have anything to do with this project. My assignment was to do some lettering for the cover and title page that was in the spirit of Mr. Steinweiss' very graphic calligraphy, which had become known as "The Steinweiss Scrawl". This "scrawl" had become ubiquitous and inextricably associated with his work. Here's an example of one of his album covers:

Steinweiss' calligraphic work was very spontaneous and kinetic, while the work of lettering artists tends to be more carefully studied and worked out. So it was a bit of a challenge to try to capture that spontaneity in my piece of digital art for Taschen's cover—as seen below:

While I was working on this, Josh and I had discussed the possibility of doing similar lettering for all the different chapter headings and headlines throughout the book (about 16 of them), but decided that it wasn't practical for budgetary reasons. The subject of creating a "scrawl" font was also discussed, but was nixed for the same reason—in addition there wouldn't have been enough time to do it: creating a font from scratch can be a very time-consuming process.

Around 1951 Alex Steinweiss had actually created a font called "Steinweiss Scrawl" for Photo-Lettering. (Coincidentally my first job after graduating Cooper Union was as Ed Benguiat's assistant at Photo-Lettering!). But this font was extremely limited in it's capabilities, and although it had a certain bouncy charm and naïveté, in my opinion, it didn't really capture the fluidity of Steinweiss' calligraphy:At any rate, shortly after completing the Steinweiss project for Taschen, I decided to pursue on my own the design of a font in the spirit of his calligraphy. The challenge was enormous—to create a typeface that retained the sense of hand-letting and fluidity within the context of a digital font. Where Steinweiss' scrawls were all slightly different from each other, shifting and changing according to the needs of a particular cover design, a font designer has to commit to specific forms that need to be set in stone, so to speak. In this particular font, the "managed" nature of the design had to appear to be "unmanaged"!

Part of my solution was to create the typeface with a ton of alternates, lowercase ligatures, and caps/lowerase ligatures. Creating this as an OpenType font would be the only way to wrangle these thousands of pieces together into a coherent typeface design. Luckily I was able to count on the expert programming help of Patrick Griffin of Canada Type. Also, I was fortunate enough to be able to contact the Steinweiss family through Taschen, and get the official Steinweiss approval for this font design.

At this point until the fonts are released (very soon!), for those interested in seeing more, you may download "The Steinweiss Script User's Guide" that I've just completed (about 1.2 MB).

In a nutshell, here's how the fonts are organized: "Steinweiss Script" is a family of fonts in three weights: "Steinweiss Script Light", "Steinweiss Script Medium", and "Steinweiss Script Bold". Additionally, within each weight there are three variations: Simple, Fancy, and Titling. These relate to the size/ratio of the caps to the lowercase, the complexity of those caps, and the size of the ascenders/descenders on the lowercase characters. The reason for all this is to add usefulness to the font, making it accessible not just for headlines, but for longer passages of text as well.

I am going to try to release these fonts within the next week or so. Please stay tuned for more information! I will announce here as soon as they go live.