Fun With Type!

Last year I became a beta-tester for Astute Graphics’ Adobe Illustrator plugin “VectorScribe”. Those who know me know that I’m not really a very tech-savvy person. I get quite comfortable just sticking with doing things the way I usually do them. Over the years I’ve become very adept at using Illustrator, and was not overly excited at the thought of having to learn some new tools. I’d heard of Illustrator plugin tools, but I’d never really thought of using them before. So, to my surprise, I almost immediately embraced the new tools in VectorScribe. They work really well, ironing out a lot of the inherent flaws in Illustrator. I’d learned to live with a lot of those flaws, but once I learned I didn’t need to live with them anymore, those “flaws” started to look more and more like gaping wounds. VectorScribe is great—now I don’t know how I ever got along without it! You can download a little Case Study we did about VectorScribe here. I would definitely encourage all serious Adobe Illustrator users to at least try the 14 day free trial version. It will change your life!

So when the good folks at Astute Graphics asked me if I’d work on a little printed promo for them I thought “Well, why not? I really believe in their products”. The front and back covers of the piece were to be covered with testimonial quotes about their plugins from other users. The challenge was to make this list of quotes visually exciting. Most of my work is lettering-centric, but with this project the challenge was to only use set type and limited color—something a little different for me. I did use two of my own fonts, PowerStation (currently on sale) and DeLuxe Gothic: see if you can find them. Anyway, I think you can see that it’s possible to create a lot of visual fun by just using the basics, and combining them in imaginative ways. This is real Alphabet Soup!

Above is how the front cover turned out...

...and the back cover below:

Dynascript Makes Its 1953 Premiere… In the 21st Century

Several months ago I was contacted by David Klein, Vice President of Charles P. Rogers & Co. in NYC (bed manufacturing), about working together with him on a project. He described his company as "a small idiosyncratic company that has been making a quality product for over 150 years". David had fallen in love with—and purchased—a 1953 Fageol Van that had been housed in The Golden Age of Trucking Museum which had recently closed its doors. The Fageols were beautiful vans that came in various sizes and configurations. Physically the truck was in good condition, and David loved and wanted to keep the brilliant yellow color that it had been given by the Barrieau family—the van's original owners. His vision was that this truck would become a moving billboard for CPR & Co, driving around New York, conveying "the Charles P. Rogers Beds message" in a manner that this van might have—had it been theirs back in the '50s. Wanting to keep as much historical accuracy as I could, I asked about older graphics and logos from the CPR & Co archives but there was very little except for this monogram (which I kind of liked). So, I needed to create graphics that felt appropriate for this 1953 van, and which helped evoke a simpler time. The only concrete thing that I had to work with from Rogers & Co. was the monogram, so I used that design as a basis to create a "medallion" that could be used on the front and sides of the truck. Just prior to the call from David I had begun development of a new font (which became Dynascript over the next few months), and decided that somehow it felt right to use it for the supporting graphics/slogans on the sides of the van. The van is currently in the process of having my graphics applied, so what you're looking at is a Photoshop assembled composite of the truck with my design work superimposed. For the back of the van I created a logo in which I tried to evoke and encompass the over 150 year history of the company. Though it is a bit different from the mid-century vibe that Dynascript had helped give the front and side graphics, I felt it was appropriate and didn't conflict with them. Also, it might be noteworthy to mention that I used the non-connecting italic version of Dynascript for the URLs on the back and sides of the van.

Not unlike my project with Deliscript and the Canter's food truck, here was another instance of the influence that assignment work and font design had on each other. Even though they both started out as independent projects, they soon became inextricably entwined. Dynascript is probably a better font for it, because, with this project, I was trying to solve its design both from the point of view of a fontmaker, and from that of a font user.

Soon, when actual photos of the finished truck become available, I will post them here along with my development sketches and more detailed descriptions of the design process. Comments welcomed!

Typography Enters the Space Age! - Dynascript's World Premiere on MyFonts

Dynascript brings the ease of “Pushbutton Automatic” to your typesetting experience. Dynascript is actually 2-Fonts-In-1: without switching fonts you can instantly change from Dynascript’s connecting font to the non-connecting italic with the simple push of a button. (Just press the “Stylistic Alternates” button in the OpenType palette.) Typesetters across the planet will also be able to set copy in their language of choice. Dynascript’s 694 glyphs can be used to set copy in: Albanian, Basque, Catalan, Cornish, Croatian, Czech, Danish, Dutch, Esperanto, Estonian, Faroese, Finnish, French, Galician, German, Hungarian, Icelandic, Indonesian, Irish, Italian, Kalaallisut, Latvian, Lithuanian, Malay, Maltese, Manx, Norwegian Bokmål, Norwegian Nynorsk, Oromo, Polish, Portuguese, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Turkish, and Welsh—and of course English. Sorry! Off-world languages not yet supported. What is Dynascript? It’s is a completely original, never before seen, bold script font—but to some it may be reminiscent of various mid-century neon signage, and of sign writing, Speedball alphabets and even baseball scripts. The design of Dynascript also takes some cues from a historical typographic curiosity that began in Germany in the ‘20s and which lasted into the ‘60s—when Photo-Lettering gave it the name "Zip-Top". Basically it was believed to be the wave of the future—that by weighting an alphabet heavier in its top half, one could increase legibility and reading speed. The jury’s still out on whether or not there’s any validity to this claim—but you can decide for yourself!

Dynascript makes it's debut today on MyFonts, and we'll start its special introductory sale on MyFonts tomorrow (25% Off!).

For more detailed information please download “The Dynascript Manual” pdf (800 kb).

Dynascript Design and Art: Michael Doret

Dynascript OpenType Programming: Patrick Griffin/Canada Type

I Am Pleased To Announce...

...that my latest font design is just about ready for release. It's a script font in OpenType format, but I believe it's unlike anything else on the market. What makes Dynascript unique (apart from its design) is that it's actually two fonts in one. The default font (above) is a connecting script. However, with the simple press of a button in the OpenType palette you will be able to convert your copy into the alternate non-connecting version of Dynascript (below)—a very different look! Dynascript will contain almost 700 glyphs with support for the following languages: Albanian, Basque, Catalan, Cornish, Croatian, Czech, Danish, Dutch, Esperanto, Estonian, Faroese, Finnish, French, Galician, German, Hungarian, Icelandic, Indonesian, Irish, Italian, Kalaallisut, Latvian, Lithuanian, Malay, Maltese, Manx, Norwegian Bokmål, Norwegian Nynorsk, Oromo, Polish, Portuguese, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Turkish, and Welsh. Oh, and I almost forgot—English.

I'm currently involved in creating the supporting graphics, and I hope to have Dynascript released very soon. Also in the works—a completely redrawn upright version of Dynascript which I should have ready for release withinin the next few months.

Deliscript Critique on FontFeed

Belgian designer and writer Yves Peters has been posting his comments and critiques about the winners of the TDC² 2010 Typeface Design Competition, and has finally reached the Display Type category—the one in which Deliscript was selected. While Yves' comments are considered and thoughtful—and with regard to Deliscript were for the most part on target—I feel as if I would like to comment on a couple of his remarks.

Yves mentioned the "Word Logos" I have thrown in, and mentions that they're only in English and that there aren't that many. I agree with this. I probably shouldn't have put them in at all. I had literally been working for months on Deliscript, and really wanted to get it out for release, so I guess I rushed through their creation, thinking of them as just a small extra feature to include. They probably don't add that much to the font, and I should have thought of the European market as well. The next time I do a feature like that I'll definitely try to do it in a much more expansive manner.

Yves also mentions that he is "unsure about the finer details in the character shapes", citing that "some curves and joins seem rather stiff, and the weight distribution and contrast in the character strokes appear a little off in some parts". I'm not sure, but I think this perception on his part may stem from cultural differences that we share, and from a possible misunderstanding of what I'm referencing. What I'm going for is not really in the lexicon of classical font design—rather it is from the American pop culture vernacular—from all the (traditionally) untrained eyes that created all the wonderful signage and ephemera that I grew up with.

Coming to font design from that background, I can totally understand how what I'm trying to do can seem foreign to those who are trained to look at fonts from a traditional perspective. While I'm sure we all share some of the same font heroes (such as Morris Fuller Benton) I also celebrate those whose work joyously displayed a flagrant lack of regard for what some would consider to be "the formal rules of design". It is to these designers whose names we'll probably never know—and to their typographic "mistakes" and flourishes that I find so engaging—that I try to pay homage to in my lettering and font design work.

Deliscript Lauded by Type Directors Club

I was extremely excited to learn recently that my Deliscript font family (Alphabet Soup's major font project of 2009) was chosen by the Type Directors Club to receive their prestigious "Certificate of Excellence in Type Design" in the display fonts category for their TDC² 2010 Typeface Design Competition`. Deliscript was one of only 16 designs chosen from the many typefaces entered from 29 countries.

Deliscript will be showcased in TDC² 2010, will be on display in New York City throughout the summer of 2010, and will be published in TDC's Typography 31, the Annual of the Type Directors Club. The exhibition will then go on tour traveling throughout North and South America, Europe, and East Asia.

Once again I'd like to extend my thanks to the very talented Patrick Griffin of CanadaType for his invaluable help with Deliscript's OpenType programming.