Archive for August, 2010
My good friend Mark Simonson recently alerted me to a very interesting use of my most recently released font Grafika. He found it Behance’s online portfolio for Spanish designer Vicente García Morillo. It was used to produce a flyer for Phil Asher, a UK DJ/Producer performing in Madrid under the guise of “Phlash”.
What piqued my interest about this particular usage was the fact that Mr. Morillo used Grafika in ALL CAPS—something I had never anticipated. I usually recommend that this font be set in upper and lowercase. But I have to admit that seeing this flyer has changed my mind.
Today I was surprised to see that Veer, one of my font resellers, had selected one of my fonts—PowerStation—to use throughout it’s current online and print promotion “The Super‑Incredible Activity Book for Creatives“.
They actually used PowerStation as the basis for major graphics on over 15 pages throughout the 100 page book.
Veer selected both PowerStation Solid and PowerStation Solid Wide to feature in this promo.
I was pleased to see that they used this font in a variety of different layouts, demonstrating its flexibility—despite the fact that PowerStation’s layered typesetting features or faceted letterforms weren’t used.
Thank you Veer . . . and thank you Joe Newton!