American Trademarks: A Compendium


While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. I had the distinct privilege of designing the covers for the first two. Many is the time that people have mentioned to me that they have those books, and had no idea that I had done the covers!

This definitive collection is now available from Chronicle Books in an expanded single volume with essays and samples of the work of 17 contemporary graphic designers (including myself), and with an introduction by Steven Heller. Over 1,000 iconic trademarks are packed into this extra-chunky paperback. While the original books have long enjoyed cult status, this attractive, updated edition will win legions of new fans among today's ever-increasingly design-savvy public. So run don't walk to your nearest purveyor of fine books, and snatch a copy before they're all gone.